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We have all had an idea or two along the way, the only difference is I scrapped a cushy 15-year Fortune 50 corporate sales job confident I had the next great infomercial hit
Well it didn't quite work out that way.
It all began with a bad shave, make that 3 days of battle with a new Gillette Sensor razor. Gillette had always been my go to without issue, was this blade defective?
While I was driving to work, stopped in LA traffic in front of The University of Southern California, collar open, bloody tissue stuck to my chin, I looked over and wondered if it were possible to borrow a microscope and see if this was simply a manufacturing error or whether I needed to change my tools of choice.
There are few moments in life that become the catalyst for change. My decision to go to the USC campus the next day in search of answers would become the spark that ignited a three alarm fire, one that awoke the sleeping giant in Gillette and changed the entire razor industry. It's a story of unending hope, frustration and personal challenge.
Join me on this road less traveled as I disclose the ups and downs of what has proven to be a story of survival against the odds. It will prove to be entertaining as well as educational for past, present and future entrepreneurs.
Sign up below for my newsletter and follow me step by step as I revolutionize the shave cream market. I welcome your comments and suggestions as we continue to reshape the industry together....It will be the next big infomercial hit!